빅 데이터 분석능력과 기업 성과 간의 관계에서 혁신 및 개선 활동과 시장 민첩성의 영향

Abstract

This study investigated the impact of the latest developments in big data analytics capabilities (BDAC) on firm performance. The BDAC have the power to innovate existing management practices. Nevertheless, their impact on firm performance has not been fully is not yet fully elucidated. The BDAC relates to the flexibility of infrastructure as well as the skills of management and firm's personnel. Most studies have explored the phenomena from a theoretical perspective or based on factors such as organiza- tional characteristics. However, this study extends the flow of previous research by proposing and testing a model which examines whether organizational exploration, exploitation and market agility mediate the relationship between the BDAC and firm performance. The proposed model was tested using survey data collected from the long-term employees over 10 years in 250 companies. The results analyzed through structural equation modeling show that a strong BDAC can help improve firm performance. An organization's ability to analyze big data affects its exploration and exploitation thereby affecting market agility, and, con- sequently, firm performance. These results also confirm the powerful mediating role of exploration, exploitation, and market agility in improving insights into big data utilization and improving firm performance.