New generation commerce: The rise of live commerce (L-commerce)
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Yun, Jeewoo | - |
dc.contributor.author | Lee, Don | - |
dc.contributor.author | Cottingham, Michael | - |
dc.contributor.author | Hyun, Hyowon | - |
dc.date.accessioned | 2023-07-05T04:19:53Z | - |
dc.date.available | 2023-07-05T04:19:53Z | - |
dc.date.created | 2023-05-16 | - |
dc.date.issued | 2023-09 | - |
dc.identifier.issn | 0969-6989 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/186368 | - |
dc.description.abstract | Live commerce (L-commerce) is an emerging distribution channel that has transformed consumer shopping preferences. Owing to the COVID-19 pandemic, consumers’ need for non-face-to-face (NFTF) commerce increased rapidly. However, unlike face-to-face (FTF) commerce, NFTF commerce has disadvantages. It lacks interactivity. The newly emerged L-commerce addresses this deficiency using real-time streaming technology. It is positively evaluated in various business segments. This study investigated the structural relationships between the characteristics of L-commerce, customer satisfaction, repurchase intention, and customer loyalty to L-commerce. The moderating effects of security and privacy (SP) and the perceived price advantage (PPA) were further examined. The findings represent a priori research that empirically proves the effectiveness of L-commerce. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | ELSEVIER SCI LTD | - |
dc.title | New generation commerce: The rise of live commerce (L-commerce) | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Hyun, Hyowon | - |
dc.identifier.doi | 10.1016/j.jretconser.2023.103394 | - |
dc.identifier.scopusid | 2-s2.0-85154070954 | - |
dc.identifier.wosid | 000999100700001 | - |
dc.identifier.bibliographicCitation | JOURNAL OF RETAILING AND CONSUMER SERVICES, v.74, pp.1 - 10 | - |
dc.relation.isPartOf | JOURNAL OF RETAILING AND CONSUMER SERVICES | - |
dc.citation.title | JOURNAL OF RETAILING AND CONSUMER SERVICES | - |
dc.citation.volume | 74 | - |
dc.citation.startPage | 1 | - |
dc.citation.endPage | 10 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.subject.keywordPlus | TECHNOLOGY ACCEPTANCE MODEL | - |
dc.subject.keywordPlus | SOCIAL COMMERCE | - |
dc.subject.keywordPlus | CUSTOMER SATISFACTION | - |
dc.subject.keywordPlus | CONSUMER TRUST | - |
dc.subject.keywordPlus | ONLINE | - |
dc.subject.keywordPlus | LOYALTY | - |
dc.subject.keywordPlus | AFFORDANCES | - |
dc.subject.keywordPlus | FRAMEWORK | - |
dc.subject.keywordPlus | INTENTION | - |
dc.subject.keywordPlus | QUALITY | - |
dc.subject.keywordAuthor | Live commerce (L-commerce) | - |
dc.subject.keywordAuthor | Customer satisfaction | - |
dc.subject.keywordAuthor | Repurchase intention | - |
dc.subject.keywordAuthor | Customer loyalty | - |
dc.identifier.url | https://www.sciencedirect.com/science/article/pii/S0969698923001418?via%3Dihub | - |
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