The Impact of Corporate Social Responsibility on Behavioral Intention: Customers’ Responses to Two Types of Fit
DC Field | Value | Language |
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dc.contributor.author | Ahn, Jiseon | - |
dc.contributor.author | Shiwen, Lu | - |
dc.date.accessioned | 2023-08-16T07:38:51Z | - |
dc.date.available | 2023-08-16T07:38:51Z | - |
dc.date.created | 2023-07-21 | - |
dc.date.issued | 2022-08 | - |
dc.identifier.issn | 1525-6480 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/189049 | - |
dc.description.abstract | Although interest is increasing in understanding customers’ corporate social responsibility (CSR) behavior, empirical research examining potential mediators between CSR activities and customers’ patronized behavior remains lacking. Thus, based on congruence theory, this article explores the role of CSR fit in behavioral outcomes. This study further developed and introduced dual types of fits, including customer–CSR fit and company–CSR fit in the hotel context. The two fits are tested as the consequence of CSR perception and antecedent of revisit intention. By using SmartPLS, results show that customers tend to exhibit revisit intention when they perceived the similarity between hotel and CSR activities than personal value relevance. The findings suggest that hotel companies need to design their CSR strategies to enhance congruence through effective communication. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | Haworth Press Inc. | - |
dc.title | The Impact of Corporate Social Responsibility on Behavioral Intention: Customers’ Responses to Two Types of Fit | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Ahn, Jiseon | - |
dc.identifier.doi | 10.1080/15256480.2020.1862016 | - |
dc.identifier.scopusid | 2-s2.0-85134227835 | - |
dc.identifier.wosid | 000827604100008 | - |
dc.identifier.bibliographicCitation | International Journal of Hospitality and Tourism Administration, v.23, no.4, pp.813 - 833 | - |
dc.relation.isPartOf | International Journal of Hospitality and Tourism Administration | - |
dc.citation.title | International Journal of Hospitality and Tourism Administration | - |
dc.citation.volume | 23 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 813 | - |
dc.citation.endPage | 833 | - |
dc.type.rims | ART | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.subject.keywordPlus | FIRM PERFORMANCECOMPANY IDENTIFICATIONCONSUMER RESPONSESCSR INITIATIVESLOYALTYMANAGEMENTTOURISMGREENANTECEDENTSCONGRUENCE | - |
dc.subject.keywordAuthor | behavioral intention | - |
dc.subject.keywordAuthor | company-CSR fit | - |
dc.subject.keywordAuthor | congruence theory | - |
dc.subject.keywordAuthor | corporate social responsibility | - |
dc.subject.keywordAuthor | Customer-CSR fit | - |
dc.identifier.url | https://www.tandfonline.com/doi/full/10.1080/15256480.2020.1862016 | - |
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