공간마케팅 관점에서 업사이클링 복합문화공간 사례분석

Abstract

Rapid development of modern society has enriched us all but mass production of consumables has also resulted in large-scale environmental waste. But upcycling allows remediates a small part of this problem by artistic repurposing of thrown-out goods. This study analyses up-cycling in terms of space this backdrop, the space the activation of the space. This study, using spatial marketing perspectives, examined the literature to derive the following strategic elements of spatial marketing: elements of sensation, elements of space, elements of differentiation, elements of association, elements of story, and emotions. Making use of other pertinent research in the upcycling cultural space, a framework was constructed which attempts to contextualise the historicity, economy, eco-friendliness, and scarcity as characteristics of the complex upcycling cultural space. The study found that historicity was the most important variable and scarcity of least importance. In terms of historicity, it was differentiated from other spaces by showing the architectural characteristics and finishing materials of existing buildings. The location characteristics of the Seongsu-dong factory area established the identity of the locality. In terms of scarcity, scarcity was low due to the lack of exhibition and experience programs. In this study, an upcycling complex cultural space was analyzed from the perspective of space marketing, and in order to revitalize the space, not only are differentiated space compositions needed, but they must be accompanied by unique spatial experiences, thereby developing an underlying cultural value.