Influence of customer personality on perceived attractiveness and similarity in a food service context
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Hong, EunPyo | - |
dc.contributor.author | Ahn, Jiseon | - |
dc.date.accessioned | 2023-10-04T06:32:09Z | - |
dc.date.available | 2023-10-04T06:32:09Z | - |
dc.date.created | 2023-05-03 | - |
dc.date.issued | 2023-08 | - |
dc.identifier.issn | 1936-8623 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/191588 | - |
dc.description.abstract | Utilizing a customer style inventory, in this research we find that customer personality is associated with customer behavior in a food service context. We collected responses from 125 independent and 99 franchise coffee houses recruited using an online survey platform. Based on partial least-structured structural equation models, our findings demonstrate that brand and recreation consciousness influence both brand attractiveness and similarity. Impacts of quality consciousness on attractiveness and novelty consciousness on similarity are also found. Brand attractiveness leads to customer positive purchase intention toward the coffee houses. However, customer price consciousness and impulsiveness do not significantly influence positive behavior. Finally, we compare the impact of customer consumption styles on customer behavior between independent and franchise coffee houses. We observe higher impacts of quality consciousness among independent coffee house customers, whereas recreation consciousness is more influential among customers of franchise coffee houses. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
dc.title | Influence of customer personality on perceived attractiveness and similarity in a food service context | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Ahn, Jiseon | - |
dc.identifier.doi | 10.1080/19368623.2023.2196661 | - |
dc.identifier.scopusid | 2-s2.0-85151972774 | - |
dc.identifier.wosid | 000961473700001 | - |
dc.identifier.bibliographicCitation | JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, v.32, no.6, pp.745 - 766 | - |
dc.relation.isPartOf | JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT | - |
dc.citation.title | JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT | - |
dc.citation.volume | 32 | - |
dc.citation.number | 6 | - |
dc.citation.startPage | 745 | - |
dc.citation.endPage | 766 | - |
dc.type.rims | ART | - |
dc.type.docType | Article; Early Access | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.relation.journalWebOfScienceCategory | Management | - |
dc.subject.keywordPlus | DECISION-MAKING STYLES | - |
dc.subject.keywordPlus | PRICE CONSCIOUSNESS | - |
dc.subject.keywordPlus | COMPANY IDENTIFICATION | - |
dc.subject.keywordPlus | BRAND IDENTIFICATION | - |
dc.subject.keywordPlus | PROFILING CONSUMERS | - |
dc.subject.keywordPlus | SHOPPING BEHAVIOR | - |
dc.subject.keywordPlus | MECHANICAL TURK | - |
dc.subject.keywordPlus | SELF-CONGRUITY | - |
dc.subject.keywordPlus | LOYALTY | - |
dc.subject.keywordPlus | ANTECEDENTS | - |
dc.subject.keywordAuthor | Customer personality | - |
dc.subject.keywordAuthor | style inventory | - |
dc.subject.keywordAuthor | attractiveness | - |
dc.subject.keywordAuthor | similarity | - |
dc.subject.keywordAuthor | independent business | - |
dc.subject.keywordAuthor | franchise business | - |
dc.identifier.url | https://www.tandfonline.com/doi/full/10.1080/19368623.2023.2196661 | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
222, Wangsimni-ro, Seongdong-gu, Seoul, 04763, Korea+82-2-2220-1365
COPYRIGHT © 2021 HANYANG UNIVERSITY.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.