Silence in Social Media: A Multilevel Analysis of the Network Structure Effects on Participation Disparity in Facebook
- Authors
- Sohn, Dongyoung; Choi, Yong-Suk
- Issue Date
- Oct-2022
- Publisher
- SAGE PUBLICATIONS INC
- Keywords
- cooperation; lurking behavior; network structure; participation disparity; social media
- Citation
- SOCIAL SCIENCE COMPUTER REVIEW, v.41, no.5, pp.1767 - 1790
- Indexed
- SCIE
SSCI
SCOPUS
- Journal Title
- SOCIAL SCIENCE COMPUTER REVIEW
- Volume
- 41
- Number
- 5
- Start Page
- 1767
- End Page
- 1790
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/192091
- DOI
- 10.1177/08944393221117917
- ISSN
- 0894-4393
- Abstract
- Most messages on social media platforms are reportedly posted by a small number of active communicators, while the great majority of users remain silent as lurkers who read but seldom write. Despite extensive research to date, it remains unclear why such a disparity in individuals' participation in social media exists. Drawing on the behavioral data of 15,633 Facebook users nested in 73 local networks, this study attempted to examine how the structural properties of networks give rise to the highly skewed distribution of message contributions between individual users. Multilevel statistical analyses of the data revealed that the participation disparity among individuals might be in part a function of the structural characteristics of networks in which they are embedded, suggesting that being active or silent in the social media environment is largely conditional on the surrounding network structures.
- Files in This Item
-
Go to Link
- Appears in
Collections - 서울 공과대학 > 서울 컴퓨터소프트웨어학부 > 1. Journal Articles
- 서울 사회과학대학 > 서울 미디어커뮤니케이션학과 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.