Toward a new business model of retail industry: The role of brand experience and brand authenticity
DC Field | Value | Language |
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dc.contributor.author | Park, JungKun | - |
dc.contributor.author | Hong, EunPyo | - |
dc.contributor.author | Park, Yun-na | - |
dc.date.accessioned | 2023-11-14T08:51:57Z | - |
dc.date.available | 2023-11-14T08:51:57Z | - |
dc.date.created | 2023-06-19 | - |
dc.date.issued | 2023-09 | - |
dc.identifier.issn | 0969-6989 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/192420 | - |
dc.description.abstract | While the customer-to-manufacturer (C2M) business model has received increasing attention as a new business model for e-commerce and retail industry, little is still known about it and the effect of its approach. This study aims to understand how brand-related stimuli in C2M environments affect customer responses as the worldwide COVID-19 pandemic. The outcomes reveal that the Sensory, affective, and intellectual aspects of brand experience positively influence brand authenticity. Brand authenticity has a positive effect on behavioral intention, such as reuse intention and word-of-mouth. Additionally, this research finds that social presence moderates the association between the sensory aspect of brand experience. Thus, this study can suggest a C2M business model as a means of sustainable operation of the retail industry to both researchers and practitioners in relation to the retail industry. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | Elsevier Ltd | - |
dc.title | Toward a new business model of retail industry: The role of brand experience and brand authenticity | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Park, JungKun | - |
dc.identifier.doi | 10.1016/j.jretconser.2023.103426 | - |
dc.identifier.scopusid | 2-s2.0-85161063700 | - |
dc.identifier.wosid | 001015330700001 | - |
dc.identifier.bibliographicCitation | Journal of Retailing and Consumer Services, v.74, pp.1 - 10 | - |
dc.relation.isPartOf | Journal of Retailing and Consumer Services | - |
dc.citation.title | Journal of Retailing and Consumer Services | - |
dc.citation.volume | 74 | - |
dc.citation.startPage | 1 | - |
dc.citation.endPage | 10 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.subject.keywordPlus | SOCIAL PRESENCE | - |
dc.subject.keywordPlus | PERCEIVED AUTHENTICITY | - |
dc.subject.keywordPlus | PURCHASE INTENTION | - |
dc.subject.keywordPlus | CONSUMER TRUST | - |
dc.subject.keywordPlus | WEB INTERFACE | - |
dc.subject.keywordPlus | LOYALTY | - |
dc.subject.keywordPlus | IMPACT | - |
dc.subject.keywordPlus | COMMERCE | - |
dc.subject.keywordPlus | BEHAVIOR | - |
dc.subject.keywordPlus | CONSEQUENCES | - |
dc.subject.keywordAuthor | Behavior intention | - |
dc.subject.keywordAuthor | Brand authenticity | - |
dc.subject.keywordAuthor | Brand experience | - |
dc.subject.keywordAuthor | Customer-to-manufacturer (C2M) | - |
dc.subject.keywordAuthor | Social presence | - |
dc.identifier.url | https://www.sciencedirect.com/science/article/pii/S096969892300173X?via%3Dihub | - |
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