공유가치창출(CSV)이 사회적기업가정신을 통한 조직성과에 미치는 영향: 대구경북지역 사회적기업을 중심으로

Abstract

This study aims to provide theoretical background and empirical verification of how Creating Shared Value (CSV) affects organizational performance through social entrepreneurship, targeting social enterprises in Gyeongbuk Province focusing on solving community problems and developing the local economy. This tudy used a convenience sampling method to select the subjects. A total of 254 responses were collected, and 246 responses were used for analysis. This study shows following findings. First, the results of analyzing the impact of CSV on the overall organizational performance of social enterprises showed that the higher the re-recognition of products/markets and the higher the level of regional cluster construction, the higher the overall organizational performance. This will enable social enterprises to improve organizational performance by renewing their awareness of the production of products or services and further strengthening network formation and communication with regions. Second, to examine the impact of CSV and social entrepreneurship on the overall organizational performance of social enterprises, a moderated regression analysis was conducted. Thus, it was found that not only the innovation and enterprising nature of social entrepreneurship, but also the social value orientation increases the recognition of products and markets, and further affects social performance.