Exploring Sentiment Analysis and Visitor Satisfaction along Urban Liner Trails: A Case of the Seoul Trail, South Korea

Abstract

Increasing public health awareness has stressed the significance of the mental and physical benefits of outdoor activities. Government involvement and support for urban redevelopment projects in Korea, such as Seoul Dulle-gil, connected previously disconnected green spaces. Despite the ecological and cultural importance of urban spaces, their impact on residents and tourists and their role in exploring the city's dynamic remains limited. This study aims to evaluate how green space activities engage in sustainable land management and offer insights into surrounding communities. A quantitative big data research method was employed, analyzing 3995 online blog post reviews using Python code, and sentiment analysis conducted with pandas and KoNLPy's Okt library. The results indicated that sentiment scores were generally higher in sections located south of the Han River. Among the eight trail courses, courses 6, 3, 4, and 5, located south of the Han River, exhibited higher sentiment scores compared to courses 7, 8, 2, and 1, located north of the Han River, which showed lower satisfaction levels. Among the 16 characteristics influencing visitor satisfaction, the study emphasized the importance of potential space maintenance to enhance trail user safety and community well-being, contributing to sustainable land management.