특화도서관의 스페이스 브랜딩 전략적 요소를 통한 사례연구

Abstract

Recently, the government has been advancing specialized library projects in response to the changing library environment. However, the operation of specialized libraries has been passive, highlighting the need for a branding strategy to strengthen the identity of libraries and drive space activation. One such branding strategy is space branding. The purpose of this study is to propose directions for improvement and development of specialized libraries through strategic elements of space branding. The methodology involved theoretical discussions and classification of specialized types into four categories. Based on previous research, a checklist was developed. Subsequently, case study sites were selected, and on-site inspections were conducted to analyze the cases. The analysis yielded the following results: First, specialized libraries were classified into four types: art and design, natural environment, literature and history, and social life. Second, differences existed among specialized libraries according to the four types of specialization. Third, the spatial configuration of specialized libraries was classified into information space and experiential space. Information space primarily serves the purpose of providing information, while experiential space focuses on offering differentiated experiences. Fourth, five strategic elements of space branding were derived, with the experiential element being the most prominent. Fifth, the most lacking element was the symbolic element. Therefore, elements evoking the specialized theme should be incorporated into the facade of the space, and symbolic objects should be arranged inside. Through this study, strategies to activate the spaces of specialized libraries are proposed, with hopes to contribute to their future development.