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THE INTERPLAY OF INTERNET ADDICTION AND COMPULSIVE SHOPPING BEHAVIORS
- Issue Date
- Dec-2016
- Publisher
- SOC PERSONALITY RES INC
- Keywords
- Internet addiction; online shopping; compulsive online buying; compulsive offline buying; self-esteem
- Citation
- SOCIAL BEHAVIOR AND PERSONALITY, v.44, no.11, pp.1901 - 1912
- Indexed
- SSCI
SCOPUS
- Journal Title
- SOCIAL BEHAVIOR AND PERSONALITY
- Volume
- 44
- Number
- 11
- Start Page
- 1901
- End Page
- 1912
- ISSN
- 0301-2212
- Abstract
- We examined the relationship between Internet addiction and compulsive shopping in offline versus online settings, and the role of consumers' self-esteem on their offline behavior and compulsive e-buying tendencies. We received 257 usable responses to a self-administrated online survey. Hypothesized causal relationships were tested with structural equation modelling using AMOS. Results showed that the respondents' self-esteem was significantly and negatively related to compulsive online buying and Internet addiction. Both compulsive offline buying and Internet addiction had a strong positive relationship with compulsive online buying. Based on the significant influences of low self-esteem and Internet addiction, policy makers can develop educational or counselling programs that could influence consumers' purchasing behaviors.
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Related Researcher
- Park, Jung Kun
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)