컨조인트 분석을 활용한 자선단체 기부의도에 관한 탐색적 연구
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김성호 | - |
dc.contributor.author | 안명아 | - |
dc.contributor.author | 구엔 반 안 | - |
dc.contributor.author | 구엔 반 펑 타오 | - |
dc.date.accessioned | 2021-08-02T17:26:57Z | - |
dc.date.available | 2021-08-02T17:26:57Z | - |
dc.date.created | 2021-05-13 | - |
dc.date.issued | 2016-03 | - |
dc.identifier.issn | 1598-1150 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/23874 | - |
dc.description.abstract | This study empirically investigated that the effect of levels of attributes of NPO(Non Profit Organization) on potential donor's intention to donate to NPO by using conjoint analysis. The current study was carried out employing questionnaire survey method. A sample of 181 respondents participated in the study. Based on previous studies, we selected four attributes which compose NPOs. These are (1) reputation (well-known/not well-known), (2) type of activity (wildlife protection/environmental protection/helping people), (3) benefits offered to donors (invitations to special charity gala and events/fiscal incentives/high personal recognition), and transparency(high/low). Findings of the study are: (1) the most important attribute is transparency, followed by type of activity, benefits offered to donors. Reputation of NPOs turned out to be least important, (2) high transparency and NPO activities of helping people have the biggest impact on the intention to donate. Managerial implications and direction for future research are discussed. | - |
dc.language | 한국어 | - |
dc.language.iso | ko | - |
dc.publisher | 한국서비스경영학회 | - |
dc.title | 컨조인트 분석을 활용한 자선단체 기부의도에 관한 탐색적 연구 | - |
dc.title.alternative | The Study of Intention to Donate to NPO by Using Conjoint Analysis | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 김성호 | - |
dc.identifier.doi | 10.15706/jksms.2016.17.1.002 | - |
dc.identifier.bibliographicCitation | 서비스경영학회지, v.17, no.1, pp.23 - 41 | - |
dc.relation.isPartOf | 서비스경영학회지 | - |
dc.citation.title | 서비스경영학회지 | - |
dc.citation.volume | 17 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 23 | - |
dc.citation.endPage | 41 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART002097541 | - |
dc.description.journalClass | 2 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Conjoint analysis | - |
dc.subject.keywordAuthor | NPO | - |
dc.subject.keywordAuthor | Reputation | - |
dc.subject.keywordAuthor | Type of activity | - |
dc.subject.keywordAuthor | Donor benefits Transparency | - |
dc.subject.keywordAuthor | Helping people | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
222, Wangsimni-ro, Seongdong-gu, Seoul, 04763, Korea+82-2-2220-1365
COPYRIGHT © 2021 HANYANG UNIVERSITY.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.