Consideration of rosy- and blue-side attachment with integrated resort brands
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Ahn, Jiseon | - |
dc.date.accessioned | 2021-07-30T05:05:38Z | - |
dc.date.available | 2021-07-30T05:05:38Z | - |
dc.date.created | 2021-05-14 | - |
dc.date.issued | 2019-09 | - |
dc.identifier.issn | 2212-571X | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/2871 | - |
dc.description.abstract | This study analyzes the impact of need satisfaction on two types of customer brand attachment, namely the rosy-and blue-sides. In an integrated resort setting, customers are increasingly motivated through controlled, capable, and connected experiences across gambling and non-gambling facilities. Results corroborate that autonomy, competence, and relatedness need satisfaction differently and significantly influence rosy- and blue-side attachments toward the integrated resort brands. However, only the rosy-side brand attachment leads to revisit and positive word-of-mouth (WOM) intention. This paper also examines the mediating effect of customers' rosy-side brand attachment on the relationship between need satisfaction and behavioral intention. These findings emphasize the importance of attaining harmonious attachment for marketers and managers of integrated resort destinations. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | Elsevier Limited | - |
dc.title | Consideration of rosy- and blue-side attachment with integrated resort brands | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Ahn, Jiseon | - |
dc.identifier.doi | 10.1016/j.jdmm.2019.05.001 | - |
dc.identifier.scopusid | 2-s2.0-85065562293 | - |
dc.identifier.wosid | 000484875700001 | - |
dc.identifier.bibliographicCitation | Journal of Destination Marketing and Management, v.13, pp.1 - 9 | - |
dc.relation.isPartOf | Journal of Destination Marketing and Management | - |
dc.citation.title | Journal of Destination Marketing and Management | - |
dc.citation.volume | 13 | - |
dc.citation.startPage | 1 | - |
dc.citation.endPage | 9 | - |
dc.type.rims | ART | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.relation.journalWebOfScienceCategory | Management | - |
dc.subject.keywordPlus | SELF-DETERMINATION THEORY | - |
dc.subject.keywordPlus | WORD-OF-MOUTH | - |
dc.subject.keywordPlus | DETERMINATION THEORY PERSPECTIVE | - |
dc.subject.keywordPlus | TOURISM DESTINATION BRAND | - |
dc.subject.keywordPlus | PLACE ATTACHMENT | - |
dc.subject.keywordPlus | BEHAVIORAL INTENTIONS | - |
dc.subject.keywordPlus | CONSUMPTION EMOTIONS | - |
dc.subject.keywordPlus | PSYCHOLOGICAL NEEDS | - |
dc.subject.keywordPlus | SOCIAL MEDIA | - |
dc.subject.keywordPlus | SATISFACTION | - |
dc.subject.keywordAuthor | Needs satisfaction | - |
dc.subject.keywordAuthor | Rosy-side brand attachment | - |
dc.subject.keywordAuthor | Blue-side brand attachment | - |
dc.subject.keywordAuthor | Behavioral intention | - |
dc.subject.keywordAuthor | Integrated resort brand | - |
dc.subject.keywordAuthor | Destination brand management | - |
dc.subject.keywordAuthor | Destination brand marketing | - |
dc.identifier.url | https://www.sciencedirect.com/science/article/pii/S2212571X18303524?via%3Dihub | - |
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