Brand experiential value for creating integrated resort customers' co-creation behavior
DC Field | Value | Language |
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dc.contributor.author | Ahn, Jiseon | - |
dc.contributor.author | Lee, Choong-Ki | - |
dc.contributor.author | Back, Ki-Joon | - |
dc.contributor.author | Schmitt, Achim | - |
dc.date.accessioned | 2021-07-30T05:05:39Z | - |
dc.date.available | 2021-07-30T05:05:39Z | - |
dc.date.created | 2021-05-14 | - |
dc.date.issued | 2019-08 | - |
dc.identifier.issn | 0278-4319 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/2876 | - |
dc.description.abstract | The integrated resort brand is examined by expanding the focus from gambling customers to general customers. A total of 500 data were collected in South Korea to examine the impact of the experiential value of customers on their co-creation attitude and behavior. Results indicate a variation in the impact of the four dimensions of experiential value (i.e., atmosphere, playfulness, return on investment, and service excellence) on co-creation attitude. Results also show that co-creation attitudes, namely, interaction, knowledge sharing, and responsive attitudes, influenced voluntary behavior toward a service brand. Given that previous studies on integrated resorts have mainly focused on the gambling sector, the current study identifies the potential determinants of customers' post-purchase attitude and behavior, which are rarely investigated. This study provides a guideline to motivate customers to develop an interactive and responsive attitude and participating behavior for tourism and hospitality service providers. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | Pergamon Press | - |
dc.title | Brand experiential value for creating integrated resort customers' co-creation behavior | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Ahn, Jiseon | - |
dc.identifier.doi | 10.1016/j.ijhm.2019.03.009 | - |
dc.identifier.scopusid | 2-s2.0-85063032089 | - |
dc.identifier.wosid | 000478712400013 | - |
dc.identifier.bibliographicCitation | International Journal of Hospitality Management, v.81, pp.104 - 112 | - |
dc.relation.isPartOf | International Journal of Hospitality Management | - |
dc.citation.title | International Journal of Hospitality Management | - |
dc.citation.volume | 81 | - |
dc.citation.startPage | 104 | - |
dc.citation.endPage | 112 | - |
dc.type.rims | ART | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.subject.keywordPlus | PERCEIVED VALUE | - |
dc.subject.keywordPlus | SERVICE | - |
dc.subject.keywordPlus | SATISFACTION | - |
dc.subject.keywordPlus | QUALITY | - |
dc.subject.keywordPlus | UTILITARIAN | - |
dc.subject.keywordPlus | ANTECEDENTS | - |
dc.subject.keywordPlus | RELIABILITY | - |
dc.subject.keywordPlus | DESTINATION | - |
dc.subject.keywordPlus | LOYALTY | - |
dc.subject.keywordPlus | FLOW | - |
dc.subject.keywordAuthor | Integrated resort brands | - |
dc.subject.keywordAuthor | Brand experiential value | - |
dc.subject.keywordAuthor | Co-creation attitude | - |
dc.subject.keywordAuthor | Co-creation behavior | - |
dc.identifier.url | https://www.sciencedirect.com/science/article/pii/S0278431918308983?via%3Dihub | - |
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