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Are Customers’ Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 박정근 | - |
| dc.date.accessioned | 2021-08-02T20:52:44Z | - |
| dc.date.available | 2021-08-02T20:52:44Z | - |
| dc.date.issued | 2018-04-21 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/29046 | - |
| dc.title | Are Customers’ Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | he 4th INTERNATIONAL CONFERENCE OF ASIAN MARKETING ASSOCIATION | - |
| dc.citation.conferencePlace | BANGKOK, THAILAND | - |
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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- Park, Jung Kun
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)