A new dualistic approach to brand attitude: The role of passion among integrated resort customers
DC Field | Value | Language |
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dc.contributor.author | Ahn, Jiseon | - |
dc.contributor.author | Back, Ki-Joon | - |
dc.contributor.author | Lee, Choong-Ki | - |
dc.date.accessioned | 2021-07-30T05:05:49Z | - |
dc.date.available | 2021-07-30T05:05:49Z | - |
dc.date.created | 2021-05-14 | - |
dc.date.issued | 2019-04 | - |
dc.identifier.issn | 0278-4319 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/2918 | - |
dc.description.abstract | Integrated resorts have recently become a very popular destination for tourists. However, there is a lack of knowledge about general customers' behavior in the integrated resort setting. Thus, this study focused on the perceptions, emotions, and behavioral intentions of recreational customers who had previously visited an integrated resort. The authors examine the structural relationship among the cognitive (i.e., passion and motivation), affective (i.e., affective attitude), and conative intention outcome of general integrated resort customers. Structural equation modeling analysis of 401 survey participants showed that the link between extrinsic motivation and obsessive passion reduced affective attitude. By contrast, the association of intrinsic motivation and harmonious passion promoted affective attitude. The conative intention outcome of customers is directly influenced by intrinsic motivation and affective attitude. This study contributes to academic and practical implications in the integrated resort brand marketing by focusing on recreational customers' behavior. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | Pergamon Press | - |
dc.title | A new dualistic approach to brand attitude: The role of passion among integrated resort customers | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Ahn, Jiseon | - |
dc.identifier.doi | 10.1016/j.ijhm.2018.09.008 | - |
dc.identifier.scopusid | 2-s2.0-85054015585 | - |
dc.identifier.wosid | 000463687100026 | - |
dc.identifier.bibliographicCitation | International Journal of Hospitality Management, v.78, pp.261 - 267 | - |
dc.relation.isPartOf | International Journal of Hospitality Management | - |
dc.citation.title | International Journal of Hospitality Management | - |
dc.citation.volume | 78 | - |
dc.citation.startPage | 261 | - |
dc.citation.endPage | 267 | - |
dc.type.rims | ART | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.subject.keywordPlus | SEGMENTING CASINO GAMBLERS | - |
dc.subject.keywordPlus | MOTIVATION | - |
dc.subject.keywordPlus | ACCEPTANCE | - |
dc.subject.keywordPlus | CONSEQUENCES | - |
dc.subject.keywordPlus | TECHNOLOGY | - |
dc.subject.keywordPlus | PREVALENCE | - |
dc.subject.keywordAuthor | Harmonious passion | - |
dc.subject.keywordAuthor | Obsessive passion | - |
dc.subject.keywordAuthor | Intrinsic motivation | - |
dc.subject.keywordAuthor | Extrinsic motivation | - |
dc.subject.keywordAuthor | Brand attitude | - |
dc.subject.keywordAuthor | Recreational customers | - |
dc.subject.keywordAuthor | Integrated resort | - |
dc.identifier.url | https://www.sciencedirect.com/science/article/pii/S027843191830152X?via%3Dihub | - |
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