A new E-commerce model of C2M based on B2C: Focus on BIYAO case

Abstract

C2M (consumer to manufacturer) is a new kind of Internet e-commerce model. This study analyses the BIYAO mall, which is a representative platform of C2M. This study investigates the macro developing environment of BIYAO by the aid of the PEST analysis method, the result indicates that BIYAO is basically conducive to the development of a social environment, and the support of laws and regulations, and information technology, which are the powerful backbone of BIYAO. In addition, the consumers’ changing consumption ideas are the strong driving force of BIYAO. The study surveys the development situation of BIYAO by means of the SWOT analysis approach. The findings are that BIYAO should eliminate the potential threat which may occur in its development process with the help of their team work’s rich experience and favorable environment. BIYAO will provide consumers with "high quality and low price" goods and services with the principle of strict investment promotion and the principle of "removing the intermediate circulation". BIYAO has developed a strict transaction process, return process and customer complaints process, the greatest extent to provide pre-sales and after-sales service facilities for consumers. In addition, the study points out the developing advantages of BIYAO, and proposes a solution to the C2M. Finally, the advantages and disadvantages between C2M and F2C (factory to consumer) are compared.