비트코인 수용 결정 요인에 관한 연구

Abstract

The purpose of this study is to investigate factors affecting the acceptance, use of technology and concept of encrypted money such as bitcoin, In order to achieve the purpose of the study, we analyzed using statistical package based on 498 valid survey results. As a result, transaction cost, expansion of investment opportunity, compatibility, and anonymity have a significant effect on performance expectation. Expansion of investment opportunities, compatibility, and innovation tend to have a significant effect on spending expectations. Transaction costs, expansion of investment opportunities, compatibility, security, and government policies have a significant impact on social impact. Compatibility, innovation orientation, security, and government policy have a significant effect on promoting conditions. Performance expectation, effort expectation, social influence, facilitation condition have a significant effect on the intention to use bitcoin. Through analysis of mediating effect, it was confirmed that the innovative tendency has mediating effect on the intention to use bitcoin mediated through effort expectation and facilitation condition. The expansion of investment opportunity also confirmed the mediating effect on the intention to use bitcoin through the effort expectation and social influence. Through the analysis of the heuristic control effect, we confirmed that there is the control effect of the usability heuristic on the causal path that affects the intention to use bitcoin from security. We have found that repeated exposure of past information leakage and security incidents affects the intention to use bitcoin. we confirmed that there is the control effect of the representative heuristic on the causal path that affects the intention to use bitcoin from the social influence. We have found that attributes with a representation of the encrypted monetary bitcoin defined by the public affects the intention to use bitcoin. This study suggests that government policy influences social influences and that security has an effect on usability control of bitcoin use intention. The activation of Korea 's encrypted money market is based on clear legal It seems necessary to carry out prior financial supervision administration such as various measures for status granting and transaction process, maintenance of related laws such as taxation The financial authorities confirmed the reasons for actively engaging and supervising the security issues underlying the transaction of encrypted currency such as bitcoin. Through this study, we confirmed the factors and the path of accepting the shocks caused by the development of innovative technology triggered by the development of FinTech. This study is expected to provide implications for academic research and government financial policy for the protection of financial consumers who adapt to the changes of the innovative financial ecosystem and the stable transaction of encrypted currency.