Evolutionary system modeling for online shopping mall: Focusing on the merchandiser and producers

Abstract

As mobile services have been developing, there appears a variety of new ways of business transactions as well as O2O business in commerce. However, most owners of the internet shopping malls have difficulties in adapting to such changes. Especially, those of small shopping malls get in trouble with composing products and with obtaining producers. These days, wireless internet network has been increased, and potential markets have been widened accordingly. In addition, more and more customers use smart devices in purchasing products. These can be a base for both enterprises and small companies to get opportunities to grow in various industry fields. Through the system introduction and open innovation, the way to vitalize internet shopping mall business can be discussed.