Effects of customer personal characteristics on the satisfaction-loyalty link: a multi-method approach
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, Aejoo | - |
dc.contributor.author | Back, Ki-Joon | - |
dc.contributor.author | Park, JungKun | - |
dc.date.accessioned | 2021-07-30T05:19:29Z | - |
dc.date.available | 2021-07-30T05:19:29Z | - |
dc.date.created | 2021-05-12 | - |
dc.date.issued | 2017-06 | - |
dc.identifier.issn | 1862-8516 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/4184 | - |
dc.description.abstract | This study aims to examine the moderating effects of customer personal characteristics on the satisfaction-loyalty link in order to overcome potential response bias and common-method variance in the link by using both real-life purchasing behavior data and survey in a cross-method and panel data. Two separate data collection procedures dealt with survey and customer relationship management (CRM) data. A total of 391 members of restaurant loyalty program participated in the survey. Also, additional data were gathered on restaurant CRM. Data were analyzed using SEM and multi-group analysis. This study confirmed the nonlinear relationship between customer satisfaction and brand loyalty due to the significant moderating effects of customers' personal characteristics on subsequent stages of the link. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | SPRINGER HEIDELBERG | - |
dc.title | Effects of customer personal characteristics on the satisfaction-loyalty link: a multi-method approach | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Park, JungKun | - |
dc.identifier.doi | 10.1007/s11628-016-0308-3 | - |
dc.identifier.scopusid | 2-s2.0-84961827945 | - |
dc.identifier.wosid | 000400562800003 | - |
dc.identifier.bibliographicCitation | SERVICE BUSINESS, v.11, no.2, pp.279 - 297 | - |
dc.relation.isPartOf | SERVICE BUSINESS | - |
dc.citation.title | SERVICE BUSINESS | - |
dc.citation.volume | 11 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 279 | - |
dc.citation.endPage | 297 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.relation.journalWebOfScienceCategory | Management | - |
dc.subject.keywordPlus | STRUCTURAL EQUATION MODELS | - |
dc.subject.keywordPlus | PERCEIVED VALUE | - |
dc.subject.keywordPlus | RETENTION | - |
dc.subject.keywordPlus | VARIABLES | - |
dc.subject.keywordPlus | IMPACT | - |
dc.subject.keywordPlus | SHARE | - |
dc.subject.keywordAuthor | Attitudinal brand loyalty | - |
dc.subject.keywordAuthor | Satisfaction loyalty link | - |
dc.subject.keywordAuthor | Multi-method approach | - |
dc.subject.keywordAuthor | Customer relationship data | - |
dc.identifier.url | https://link.springer.com/article/10.1007%2Fs11628-016-0308-3 | - |
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