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From the special issue editors: Global Business-to-Business Marketing EDITORIAL
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Di Benedetto, C. Anthony | - |
| dc.contributor.author | Han, Sang-Lin | - |
| dc.date.accessioned | 2021-07-30T05:21:31Z | - |
| dc.date.available | 2021-07-30T05:21:31Z | - |
| dc.date.issued | 2016-01 | - |
| dc.identifier.issn | 2163-9159 | - |
| dc.identifier.issn | 2163-9167 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/4400 | - |
| dc.description.abstract | [No abstract available] | - |
| dc.format.extent | 3 | - |
| dc.language | 영어 | - |
| dc.language.iso | ENG | - |
| dc.publisher | 한국마케팅과학회 | - |
| dc.title | From the special issue editors: Global Business-to-Business Marketing EDITORIAL | - |
| dc.type | Article | - |
| dc.publisher.location | 대한민국 | - |
| dc.identifier.doi | 10.1080/21639159.2015.1122962 | - |
| dc.identifier.scopusid | 2-s2.0-85148557618 | - |
| dc.identifier.bibliographicCitation | Journal of Global Scholars of Marketing Science(마케팅과학연구), v.26, no.1, pp 1 - 3 | - |
| dc.citation.title | Journal of Global Scholars of Marketing Science(마케팅과학연구) | - |
| dc.citation.volume | 26 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 1 | - |
| dc.citation.endPage | 3 | - |
| dc.type.docType | Editorial Material | - |
| dc.identifier.kciid | ART002075186 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.relation.journalResearchArea | Business & Economics | - |
| dc.relation.journalWebOfScienceCategory | Business | - |
| dc.subject.keywordAuthor | B2B Marketing | - |
| dc.subject.keywordAuthor | product innovation | - |
| dc.subject.keywordAuthor | corporate social responsibility | - |
| dc.subject.keywordAuthor | business-to-business sponsorship opportunities | - |
| dc.subject.keywordAuthor | B2B marketing mix | - |
| dc.subject.keywordAuthor | B2B市场营销 | - |
| dc.subject.keywordAuthor | 产品创新 | - |
| dc.subject.keywordAuthor | 企业社会责任 | - |
| dc.subject.keywordAuthor | B2B赞助机会 | - |
| dc.subject.keywordAuthor | B2B营销组合 | - |
| dc.identifier.url | https://www.tandfonline.com/doi/full/10.1080/21639159.2015.1122962 | - |
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