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A review of customer citizenship behaviors in the service context
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Gong, Taeshik
; Yi, Youjae
Article
Issue Date
2021
Citation
Service Industries Journal, v.41, no.3/4, pp 169 - 199
Publisher
Frank Cass Publishers
1
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Author
Gong, Taeshik
1
Yi, Youjae
1
Subject
COMPANY IDENTIFICATION
1
Customer citizenship behavior
1
customer value creation behavior
1
DARK SIDE
1
ENGAGEMENT BEHAVIOR
1
extra-role customer behavior
1
FOREIGN DIRECT-INVESTMENT
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IMPACT
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literature review
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2021
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ENG
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Service Industries Journal
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