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광고 모델의 위치와 시선 방향이소비자의 시각적 주의, 태도 및재인에 미치는 효과: 안구운동추적기법을 중심으로
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정혜녕; 이지연;
남윤주
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2018
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광고학연구, v.29, no.7, pp.29 - 53
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한국광고학회
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Nam, Yunju
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Advertising Effectiveness
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Eye-Movement Measurement
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Gaze Direction Of Endorser
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Korean
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