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서울 독어독문학과
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광고 모델의 시선 방향이 광고 효과에 미치는 영향 – 안구운동추적 연구 –
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정혜녕;
남윤주
; 홍우평
Article
Issue Date
2018
Citation
텍스트언어학, v.45, pp.219 - 253
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한국텍스트언어학회
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Nam, Yunju
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정혜녕
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홍우평
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Eye-movement tracking
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Gaze direction
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Model’s familiarity
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Print ad text
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Text processing
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광고 텍스트 처리
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