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서울 예술·체육대학
서울 스포츠산업학과
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CHAID 의사결정 모델을 활용한 국내 프로야구 구단의 마케팅전략 수립에 관한 정책 방안 연구
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Issue Date
2015
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한국체육정책학회지, v.13, no.4, pp.203 - 214
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한국체육정책학회
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Choi, Joon Seo Andrew
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Park, Sung Bae Roger
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CHAID decision tree model
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CHAID 의사결정 모델
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