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서울 예술·체육대학
서울 스포츠산업학과
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종목 인기도가 대학생들의 스포츠 스폰서십인식, 기업이미지, 기업태도, 취업선호도에 미치는 영향
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박경연;
조성식
Article
Issue Date
2015
Citation
한국체육과학회지, v.24, no.4, pp.217 - 234
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한국체육과학회
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CHO, SEONG SIK
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박경연
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non-popular sport event
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sponsor attitude
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sponsor image
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sponsorship perception
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sport sponsorship
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2015
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Korean
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