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서울 예술·체육대학
서울 스포츠산업학과
1. Journal Articles
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KCI
종목 인기도가 대학생들의 스포츠 스폰서십인식, 기업이미지, 기업태도, 취업선호도에 미치는 영향
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박경연;
조성식
Article
Issue Date
2015
Citation
한국체육과학회지, v.24, no.4, pp.217 - 234
Publisher
한국체육과학회
KCI
OTHER
Visual Signs/Logo-Identity in the Major League Baseball Facility: Case Study of Tropicana Field
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Park, Sung Bae Roger
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Choi, Joon Seo Andrew
Article
Issue Date
2011
Citation
IJASS(INTERNATIONAL JOURNAL OF APPLIED SPORTS SCIENCES), v.23, no.1, pp.251 - 270
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국민체육진흥공단 체육과학연구원
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Choi, Joon Seo Andrew
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brand exposure
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job preference
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non-popular sport event
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sponsor attitude
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sponsorship perception
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