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KCI
고관여 상황에서 유명인 조화도가 광고효과에 미치는 영향에 관한 연구 - 메시지조절초점과 소비자 자기해석과의 상호작용효과를 중심으로
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Song, Jun Ho
Article
Issue Date
2016
Citation
한국엔터테인먼트산업학회논문지, v.10, no.5, pp.43 - 59
Publisher
한국엔터테인먼트산업학회
KCI
광고메시지 조절초점과 소비자 자기해석유형에 따른 복수의 광고모델 효과에 관한 연구
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open access
송준호
Article
Issue Date
2016
Citation
광고PR실학연구, v.9, no.3, pp.64 - 100
Publisher
한국광고PR실학회
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Song, Jun Ho
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Advertising effect
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Harmony Between The Models
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Investigate the role of message r...
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Message Regulatory Focus
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