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광고메시지 조절초점과 소비자 자기해석유형에 따른 복수의 광고모델 효과에 관한 연구
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Article
Issue Date
2016
Citation
광고PR실학연구, v.9, no.3, pp.64 - 100
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한국광고PR실학회
1
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Author
Song, Jun Ho
1
Subject
Advertising effect
1
Investigate the role of message r...
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Multiple model
1
Self-construa
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단수모델
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메시지 조절초점
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소비자 자기해석 유형
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2016
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Korean
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