The Influence of Hallyu on Africans' Perceptions of Korea: The Moderating Role of Service Quality
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kim, Woo-Hyuk | - |
dc.contributor.author | Lee, Chunghee | - |
dc.contributor.author | Kim, Sungsoo | - |
dc.date.accessioned | 2021-08-02T09:28:48Z | - |
dc.date.available | 2021-08-02T09:28:48Z | - |
dc.date.created | 2021-05-12 | - |
dc.date.issued | 2020-04 | - |
dc.identifier.issn | 2071-1050 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/9916 | - |
dc.description.abstract | The purpose of this study is to explore the relationships between Hallyu, destination image, and behavioral intentions in light of the moderating effect of service quality. To that purpose, we established two objectives: to investigate relationships between Hallyu, destination image, and behavioral intentions and to examine how service quality at a destination affects the relationship between Hallyu and destination image. We collected data from 250 African students studying in Korea, 223 of whom returned usable surveys that we subjected to structural analysis. The results revealed that there is a positive relationship between Hallyu and destination image and that destination image significantly influenced behavioral intention. Moreover, we found differences in the moderating role of service quality. Such findings contribute to tourism marketing for African tourists. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | MDPI | - |
dc.title | The Influence of Hallyu on Africans' Perceptions of Korea: The Moderating Role of Service Quality | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Kim, Sungsoo | - |
dc.identifier.doi | 10.3390/su12083245 | - |
dc.identifier.scopusid | 2-s2.0-85084578509 | - |
dc.identifier.wosid | 000535598700178 | - |
dc.identifier.bibliographicCitation | SUSTAINABILITY, v.12, no.8, pp.1 - 10 | - |
dc.relation.isPartOf | SUSTAINABILITY | - |
dc.citation.title | SUSTAINABILITY | - |
dc.citation.volume | 12 | - |
dc.citation.number | 8 | - |
dc.citation.startPage | 1 | - |
dc.citation.endPage | 10 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | Y | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Science & Technology - Other Topics | - |
dc.relation.journalResearchArea | Environmental Sciences & Ecology | - |
dc.relation.journalWebOfScienceCategory | Green & Sustainable Science & Technology | - |
dc.relation.journalWebOfScienceCategory | Environmental Sciences | - |
dc.relation.journalWebOfScienceCategory | Environmental Studies | - |
dc.subject.keywordPlus | DESTINATION IMAGE | - |
dc.subject.keywordPlus | TOURISM | - |
dc.subject.keywordPlus | CELEBRITIES | - |
dc.subject.keywordPlus | WAVE | - |
dc.subject.keywordAuthor | Hallyu | - |
dc.subject.keywordAuthor | Africans | - |
dc.subject.keywordAuthor | destination image | - |
dc.subject.keywordAuthor | service quality | - |
dc.subject.keywordAuthor | culture | - |
dc.identifier.url | https://www.mdpi.com/2071-1050/12/8/3245 | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
222, Wangsimni-ro, Seongdong-gu, Seoul, 04763, Korea+82-2-2220-1365
COPYRIGHT © 2021 HANYANG UNIVERSITY.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.