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광고PR실학연구
Journal Title
광고PR실학연구
ISSN
P
2005-2618 | 2005-2618
Publisher
한국광고PR실학회
The Korean Advertising & PR Practitioners Society
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KCI(Ranking)
2009-2019
KCI
2014-2021
KCI(Candidate)
2011-2013
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KCI(Ranking);KCI;
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SOUTH KOREA
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광고메시지 조절초점과 소비자 자기해석유형에 따른 복수의 광고모델 효과에 관한 연구
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Article
Issue Date
2016
Citation
광고PR실학연구, v.9, no.3, pp.64 - 100
Publisher
한국광고PR실학회
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