ScholarWorks@Hanyang University: Journal : Journal of Brand Strategy

한국어
LIBRARY

Journal of Brand Strategy

Journal Title

Journal of Brand Strategy

ISSN

E 2045-8568 | P 2045-855X

Publisher

Henry Stewart Publications

Listed on(Coverage)

SJR	2019
CiteScore	2019
SCOPUS	2019-2020

Active

Active
based on the information
- SCOPUS:2020-10

Country

ENGLAND

Article List

1 - 1 out of 1 results.

SCOPUS

Third-person effects of online product reviews: Moderating roles of review tone, product involvement and customer loyalty Go to Link

Park, Jaehee; Lee, Don; Park, Jungkun; Yoo, WeonSang

ArticleIssue Date2025CitationJournal of Brand Strategy, v.14, no.3, pp 286 - 304PublisherHenry Stewart Publications

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