ScholarWorks@Hanyang University: Baek, Eunsoo

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Baek, Eunsoo (백은수)

COLLEGE OF HUMAN ECOLOGY (DEPARTMENT OF CLOTHING & TEXTILES)

Research Area: 리테일링, 소비자심리, 마케팅, retailing, consumer behavior, marketing

Tel 02-2220-1193
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Consumption value:2||Retail environment:2||Online shopping:2||B2C:1||B2G:1||Beautyisgood stereotype:1||Body attractiveness:1||Brand equity:1||COVID19:1||Chinese consumer:1||Collaborative consumption:1||Consumer behaviour:1||Consumption context:1||Consumption vision:1||Contamination concern:1||Contextual cue:1||Crossborder ecommerce:1||Cultural characteristics:1||Digital fashion:1||Digital technology:1||Ecommerce (B2B:1||Engineering, Manufacturing:1||Engineering, Multidisciplinary:1||Fashion industry:1||Fashion rental service:1||Fashion store:1||Fashion technology:1||G2C):1||Gender:1||Global consumption:1||MZ세대:1||Methodology:1||Mobile communication:1||Mz generation:1||Online retailing:1||Order:1||Partial least squares:1||Phenomenon:1||Processing styles:1||Product authenticity:1||Product display:1||Quantitative method:1||Quasiexperiment:1||Relational needs:1||Sensationseeking tendency:1||Sensory marketing:1||Sharing economy:1||Slimness:1||Social Sciences, Interdisciplinary:1||Store atmospherics:1||Store brand experience:1||Systematic literature review:1||Tallness:1||Technology:1||Telepresence:1||Theoretical concept:1||Trust:1||Vietnamese consumer:1||Virtual tour:1||Visit intention:1||Visua  complexity:1||Visual design:1||Warmth:1||diversity:1||inclusiveness:1||inclusivity:1||multicultural marketing:1||multiethnic marketing:1||글로벌 소비:1||문화적 성향:1||베트남 소비자:1||Appearancecontingent selfworth:1||소비가치:1||Art:1||Asian consumers:1||

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