ScholarWorks@Hanyang University: Han, Sang Lin

Detailed Information

Han, Sang Lin (한상린)

SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)

Research Area: 유통, B2B마케팅, 서비스마케팅, 디지털마케팅, Channel and Retailing, B2B Marketing, Service Marketing, Digital Marketing

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trust:9||CSR:9||신뢰:6||commitment:6||brand loyalty:6||진정성:6||Corporate Social Responsibility:6||몰입:5||브랜드 충성도:5||Trust:5||Loyalty:5||authenticity:4||재이용의도:4||유통산업:4||corporate social responsibility:4||relationship performance:4||Self Service Technology:4||Commitment:4||기술준비도:4||구매의도:4||emotional labor:4||corporate image:4||technology readiness:4||MZ generation:3||MZ세대:3||job satisfaction:3||메타버스:3||customer satisfaction:3||B2B CSR:3||Customer Experience:3||industrial brand:3||감정노동:3||retail service quality:3||SNS:3||service quality:3||Satisfaction:3||경제적 효과:3||BSERVQUAL:3||Virtual Reality:3||직무만족:3||BOPIS:3||Negative emotion:3||Emotional Exhaustion:3||performance:3||장기지향성:3||서비스품질:3||서비스 실패:3||Flow:3||MROI:3||적합성:3||corporate social responsibility(CSR):3||Technology readiness:3||가산자료모형:3||Technology Readiness:3||사회자본:3||purchase intention:3||JDR model:2||PPL:2||SST:2||만족도:2||Customer Service:2||sincerity:2||social bond:2||Job satisfaction:2||재방문 의도:2||social commerce:2||School of Business:2||Customer engagement:2||모바일 증강현실:2||전환의도:2||전환장벽:2||절단된 음이항모형:2||절단된 포아송모형:2||Self regulatory mode:2||flow:2||보상지향성:2||부정적 감정:2||제페토:2||Consumer Readiness:2||structural bond:2||BtoB service quality:2||Korean Companies:2||online brand community:2||브랜드 경험:2||Attribution processing:2||중고의류:2||technology acceptance model:2||브랜드 이미지:2||PersonOrganization Fit:2||Personalization:2||Service failure:2||B2B마케팅:2||지역간 산업연관모형:2||Discount Store:2||직무열의:2||Convenience:2||Product Assortment:2||Social Capital:2||wordofmouth:2||wordofmouth intention:2||work engagement:2||intimacy:2||brand attachment:2||충성도:2||가상 피팅 서비스:2||판매노력:2||brand experience:2||Distribution Channel:2||brand image:2||감정고갈:2||longterm orientation:2||감정적 고갈:2||산업재 브랜드:2||loyalty:2||brand loyalty.:2||Brand Loyalty:2||Metaverse:2||brand trust:2||Purchase Intention:2||서비스:2||Purchase intention:2||CSV:2||Flexibility:2||Distribution industry:2||환경불확실성:2||Switching barriers:2||Convenient Store:2||Hanyang University:2||Adaptive Selling Behavior:2||online brand community type:2||online channel:2||B2B Marketing:2||TRI:2||소매점 자산:2||Relational Benefits:2||고객경험:2||organizational commitment:2||고객시민행동:2||소비가치:2||Brand loyalty:2||Home Shopping market:2||Telepresence:2||B2B market:2||Compensation Orientation:2||Industrial Brand:2||Retail Mix:2||소셜커머스:2||Retail strategy:2||Retailer Equity:2||Industrial Market* Professor:2||관계만족:2||product preference:2||corporate preference:2||psychological ownership:2||심리적 주인의식:2||corporate value:2||Retailer equity:2||구전의도:2||Congruence:2||customer citizenship behavior:2||relationship bonds:2||역할 모호성:2||O2O:2||relationship satisfaction:2||UTAUT2:2||reputation:2||customer value:2||AR(Augmented Reality):2||retailer equity:2||기업가정신:2||Emotional Labor:2||Emotional exhaustion:2||sales effort:2||discount store:2||기업의 사회적 책임:2||기업의 사회적 책임 활동:2||기업이미지:2||Internet shopping mall:2||donations:2||CJ O Shopping:2||SERVQUAL:2||eWOM:2||service failure:2||VR(Virtual Reality):2||Purchasing Behavior:1||Purchasing intention:1||Qualitative Method:1||Random Effect Model:1||ReUse Intention:1||Reasonable Purchasing Decisions:1||Recommendation intention:1||Recovery strategy:1||Relational commitment:1||Relationship bonds:1||Relationship performance:1||Relationshipspecific Investment:1||Repurchase intention:1||Research Trends:1||ResourceDependence Theory:1||Retailer associations:1||Retailer awareness:1||Retailer loyalty:1||Retailer perceived quality:1||Retailing:1||Reuse Intention:1||Revisit Intention:1||Role Ambiguity:1||Role Overload:1||SOR framework:1||SERVPERF:1||SMM:1||SPA brand strategy factors:1||SPA브랜드 전략요인:1||SST service quality:1||SST 핵심태도모델:1||Secondhand clothes:1||Selfconstrual theory:1||Selfimage congruence:1||Semantic Network Analysis:1||Sense of belonging:1||Service Failure:1||Service Quality:1||Service Recovery:1||Service Recovery Expectation:1||Service Recovery Paradox:1||Service authenticity:1||Service failure recovery:1||Service justices (distributive:1||Shopping Intention:1||Smart contract:1||Social Exchange Theory:1||Social Integration:1||Social Interaction:1||Social Recognition:1||Social bonding:1||Social commerce:1||Social contribution activity:1||Social media advertisement:1||Social media marketing:1||Social value:1||Strategic social contribution:1||Structural bonding:1||Supplier competence:1||Switching intention:1||TAM:1||TRAM:1||Technology Acceptance Model (TAM):1||Technology Readyness:1||Technology acceptance:1||Technology adoption:1||Temporal construal theory:1||Time Distortion:1||Time distortion:1||Topic Modeling:1||Tourism:1||Transaction Cost Analysis:1||Transaction cost:1||Truncated Negative Binomial Model:1||Truncated Poisson Model:1||Truncated negative binomial model:1||Truncated poisson model:1||Turnover intention:1||UTAUT2+Trust:1||UTAUT2+신뢰:1||Untact Shopping:1||Usage Motivation:1||User perception:1||UsertoUser Interactivity:1||VR Shopping:1||VR shopping:1||VR shopping mall:1||Value creation:1||Vietnam:1||Virtual Fitting Service:1||Willingness to pay more:1||Wine Consumers:1||Y Generation:1||Y세대:1||Z Generation:1||ZEPETO:1||Zepeto:1||Z세대:1||access convenience:1||action loyalty:1||actual perceivedness:1||actual selfimage congruence:1||adaptive selling behavior:1||advocacy advertising:1||affective loyalty:1||airline service:1||alternative evaluation.:1||attitude to firm:1||aviation industry:1||bargaining power:1||behavioral intention:1||benefit convenience:1||benevolence:1||bigdata:1||blog:1||brand attitudes:1||brand equity:1||brand experiences:1||brand personality:1||brand personalityself image match:1||brand’s market position:1||businesstobusiness sponsorship opportunities:1||buying intention:1||buzz:1||cause related marketing:1||channel:1||channel promotion:1||channel satisfaction:1||channel switching:1||channel trust:1||choice:1||choice cutback:1||choice set:1||cognitive loyalty:1||collectivism:1||commercial level:1||communication:1||conative loyalty:1||consideration sets:1||consumer loyalty:1||consumer need for uniqueness:1||consumer readiness:1||consumer value:1||consumer wellbeing:1||consumercompany identification:1||consumption value:1||convenience quality:1||correspondence Analysis:1||count data model:1||credibility:1||culture tourism oriented traditional market:1||customer engagement:1||customer loyalty:1||customer value creation:1||customercontact employee:1||decision convenience:1||department store:1||determinants of service demand:1||distribution:1||eservice quality:1||e서비스 품질:1||economic:1||economical quality:1||effectiveness of customer loyalty program:1||electronic word of mouth (eWOM):1||emotional exhaustion:1||emotional intelligence:1||emotional response:1||empathy quality:1||entrepreneurial orientation:1||entrepreneurship:1||environmental uncertainty:1||experiencebased retail environment:1||experiential value:1||fit:1||format of sponsorship:1||franchising:1||functional motive:1||future research of loyalty program:1||grounded theory:1||group attraction effect:1||group buying:1||group compromised effect:1||healthy framings:1||hedonic motive:1||human capital investment:1||ideal selfimage congruence:1||impulsive buying tendency:1||individual differences:1||inference:1||innovativeness:1||intention to use:1||interaction):1||intrinsic motivation:1||involvement:1||job engagement:1||job stress:1||justice:1||legal and ethical activities:1||longtermrelationship:1||luxury product:1||luxury product value:1||medical service failure:1||metaverse:1||millennial cohorts:1||mobile app:1||mobile augmented reality:1||mobile marketing:1||moral identity:1||multichannel:1||negative emotion:1||nostalgia tendency:1||omni channel:1||omnichannel:1||online purchase:1||online shopping:1||ordered logit model:1||organizational citizenship behavior:1||perceived cocreative benefit:1||perceived control:1||perceived retailer quality:1||perceived risk:1||personjob fit:1||personorganization fit:1||personal identification:1||planned behavior theory:1||playfulness:1||postbenefit convenience:1||procedural:1||process quality:1||product evaluation in the social commerce:1||product innovation:1||product involvement:1||professionalism:1||prosumer:1||purchase affect:1||quality of work life:1||recontract:1||recovery satisfaction:1||relational benefit:1||relational commitment:1||relationship:1||relationship commitment:1||repatronage intention:1||repurchase intension:1||responsibility:1||retailer awareness:1||retailing:1||reuse intension switching intension:1||role ambiguity:1||role overload:1||sales efforts:1||salespeople:1||second hand clothes:1||self image congruence:1||selfservice technology:1||service channel:1||service convenience:1||service loyalty:1||service provider:1||service recovery compensation:1||service recovery strategy:1||service satisfaction:1||servicescape:1||shared value:1||shopping memories:1||social bonding:1||social capital:1||social connectedness:1||social identity theory:1||social media:1||social media WOM:1||social media marketing (SMM):1||social motive:1||structural bonding:1||supply risk:1||surprise coupons:1||switching barrier:1||technical quality:1||telepresence:1||time distortion:1||transaction convenience:1||transaction specific investment:1||travel cost method(TCA):1||unified theory of acceptance and use of technology (UTAUT):1||use motive:1||user satisfaction:1||value congruence:1||vertical integration:1||virtual fitting service:1||virtual liminoid theory:1||word of mouth:1||work period:1||worth of mouth:1||가정식사 대용식:1||가족기업 승계:1||가족기업승계:1||가치일치성:1||감성적 가치:1||감정:1||감정반응:1||개인조직 적합성:1||개인조직적합성:1||개인직무 적합성:1||개인직업적합성:1||개인가치:1||거래기간:1||거래비용이론:1||거래성과:1||거래편의성:1||게이미피케이션:1||결정편의성:1||경제적 가치:1||경제적 품질:1||경험가치:1||경험품질:1||계획된 행동 이론:1||계획행동이론:1||고객 가치 공동창출:1||고객 만족:1||고객 인게이지먼트:1||고객 행복:1||고객기업 동일시:1||고객만족:1||고객서비스:1||고객접점 종업원:1||고객참여:1||고객체험:1||고려상표군:1||고정효과모형:1||골목상권:1||공감품질:1||공유가치:1||공유의사:1||공익 연계 마케팅:1||공정성:1||과정 품질:1||관계 혜택:1||관계결속:1||관계마케팅:1||관계몰입:1||관계발전요인:1||관계성과:1||관계유대:1||관계적 성과:1||관계지속:1||관계특유투자:1||관여도:1||구매정서:1||구매행동:1||국가간 비교:1||귀인과정:1||근거이론:1||근무기간:1||기능적 동기:1||기대불일치:1||기대일치 모델:1||기부기관 신뢰:1||기부참여:1||기부활동:1||기술 준비도:1||기술적 품질:1||기업 가치:1||기업 부정적 이슈(Negative corporate issues):1||기업 이미지:1||기업거래관계:1||기업선호도:1||기업에 대한 태도:1||기업의 사회공헌활동 동기:1||기업의 사회공헌활동(CSR):1||깜짝쿠폰:1||낙관성:1||내부 마케팅:1||넷플릭스:1||노스탤지아 성향:1||대기업 중소기업 동반성장:1||대안평가:1||대응일치분석:1||도덕적 자아개념:1||도전지향성:1||동기(Motivation):1||로열티의도:1||리콜 공시:1||마케팅 투자:1||만족:1||맛집 레스토랑:1||맥락효과:1||멀티채널:1||메르스:1||명품가치:1||모바일 마케팅:1||모바일 소셜 커머스:1||모바일 앱:1||문화관광형 전통시장:1||물적유통:1||밀레니얼세대:1||부정적 감정해소:1||분석적 사고:1||불안감:1||불편감:1||브랜드 개성:1||브랜드 개성자아 이미지:1||브랜드 신뢰:1||브랜드 애착:1||브랜드 차별성:1||브랜드 체험:1||브랜드 태도:1||브랜드 팬쉽:1||브랜드애착:1||브랜드의 시장지위:1||브랜드체험:1||브랜드충성도:1||브랜드태도:1||블로그:1||블록체인:1||빅데이터:1||사업 중단의도:1||사용동기:1||사용의도:1||사용자 간 상호작용성:1||사용자 만족:1||사회공헌:1||사회공헌 활동:1||사회공헌활동 적합성:1||사회교환이론:1||사회적 가치:1||사회적 동기:1||사회적 인식:1||사회적 책임 활동:1||사회적 통합:1||사회적책임:1||사회정서적가치( SEW):1||사회정체성이론:1||사회화과정:1||사후편익편의성:1||산업연관분석:1||산업재 서비스:1||상업성 정도:1||상적유통:1||상품구매의사(Purchase Intention):1||상품구색:1||상호작용):1||상호작용욕구:1||서비스 공정성(분배:1||서비스 만족:1||서비스 스케이프:1||서비스 실패 회복:1||서비스 접점 종업원:1||서비스 진정성:1||서비스 충성도:1||서비스 회복 보상:1||서비스 회복 패러독스:1||서비스편의성:1||서비스회복기대:1||소매믹스:1||소매유통전략:1||소매점 연상:1||소매점 인지:1||소매점 충성도:1||소매점연상:1||소매점이미지:1||소매점인지:1||소매점충성도:1||소비자 관여도:1||소비자 독특성 욕구:1||소비자 선택:1||소비자 준비도:1||소비자 지향:1||소비자 태도:1||소비자 행동:1||소비자혁신성:1||소비트렌드:1||소셜 네트워크 분석:1||소셜미디어:1||소셜미디어 이용동기:1||소셜커머스 내 제품 평가:1||소속감:1||수요결정요인:1||수용:1||수직적 통합:1||순위로짓모델:1||스마트계약:1||시간해석:1||신규대안:1||신규채널 판촉:1||실체성:1||아바타:1||안정적 삶:1||암호화폐:1||언택트 쇼핑:1||업무만족:1||업무환경품질:1||여행비용법(TCM):1||역할 과다:1||역할 과부하:1||연구동향:1||연립경영:1||연예인:1||오프라인 유통채널:1||오피니언리더:1||온라인 브랜드 커뮤니티:1||온라인 브랜드 커뮤니티 유형:1||온셋 배치:1||옴니채널:1||옴니채널 픽업서비스:1||옹호광고:1||와인 소비자:1||와인구매:1||외부적 소통:1||외식 경영:1||유인효과:1||유통:1||유통경로:1||유통산업 매출액:1||유통업체 브랜드 구매의도:1||유통업체 브랜드 태도:1||유희적 동기:1||의도:1||의료서비스 실패:1||의미연결망분석:1||의인화:1||인식가능성 효과:1||인적 동일시:1||인적자본투자:1||인지:1||인지모형:1||인지욕구:1||인터넷쇼핑몰:1||자기조절성향:1||자아이미지 일치성:1||자아이미지일치성:1||자아해석:1||자원의존이론:1||장기 거래관계:1||장기거래관계:1||재계약:1||재사용의도:1||적응 판매행동:1||적응판매:1||적합성(Fit):1||전략적 사회공헌:1||전략적 사회공헌활동:1||전체적 사고:1||절차:1||접근편의성:1||접촉욕구:1||정보탐색:1||정서적 고갈:1||제품 관여도:1||제품 리콜:1||제품 복잡성:1||제품 체험:1||제품 평가기준:1||제품혁신성:1||조직몰입:1||조직신뢰:1||지각된 가치:1||지각된 가치(Perceived Value):1||지각된 개인화:1||지각된 과밀:1||지각된 대기시간:1||지각된 소매점 품질:1||지각된 소매점품질:1||지각된 용이성:1||지각된 위험:1||지각된 통제:1||지속 체험:1||지속이용의도:1||직무복잡성:1||진정성(Authenticity):1||질적연구방법:1||집단유인효과:1||채널만족도:1||채널신뢰:1||채널전환:1||철강산업:1||체험의사(Experience Intention):1||추천:1||추천의도:1||충동구매 성향:1||친밀감:1||친사회적 행동:1||크리에이티브 배치:1||태도:1||토픽모델링:1||패밀리 룩 전략:1||패션 모바일 애플리케이션:1||편의성 품질:1||편의적 가치:1||편익편의성:1||평판:1||품질 분류:1||프랜차이즈:1||프로슈머:1||하이테크 제품:1||합리적 구매의사결정:1||항공산업:1||항공수요:1||해외직접구매:1||해외직접구매 재이용의도:1||행동의도:1||행위적 충성도:1||혁신성:1||혁신제품:1||혁신확산이론:1||홈쇼핑산업:1||확률효과모형:1||회복만족:1||후원 형식:1||科技准备度:1||科技准备指数:1||口碑营销:1||网络口碑:1||企业社会责任:1||专业型消费者:1||产品创新:1||: Gamification:1||A Trust in Donation Organization:1||AHP:1||AHP Analysis:1||AR:1||Adolescent influence strategies:1||Adoption process:1||Analytic Hierarchy Process(AHP):1||Analytic thinking:1||Anthropomorphism:1||Attitude:1||Augmented Reality:1||Authenticity:1||Avatar:1||BtoB relationships:1||B2B:1||B2B营销组合:1||B2B赞助机会:1||B2B marketing mix:1||B2B relationship:1||B2B relationships:1||B2B service quality:1||B2B transaction:1||B2B서비스:1||B2B시장:1||B2B제품거래:1||B2B市场营销:1||Blockchain:1||Boundaryspanning behaviour:1||Brand Attitude:1||Brand Differentiation:1||Brand Experience:1||Brand attitude:1||Brand fanship:1||Brand trust:1||Brand value:1||Business service:1||CJ오쇼핑:1||CRM:1||CSR congruence:1||CSR motive:1||CSR reputation:1||CSR(Corporate Social Responsibility):1||Celebrity:1||Challenge Orientation:1||Chatbot:1||Cognitive model:1||Consideration Set:1||Consumer Attitude:1||Consumer Innovativeness:1||Consumer behaviour:1||Consumer engagement:1||Consumption Trend:1||Consumption values:1||Continuous Usage Intention:1||Continuous Use Intention:1||Convenience Store:1||Convenience Store Service Convenience(CVS SERVCON):1||Convenience value:1||Corporate Image:1||Corporate image:1||Corporate social responsibility:1||Count Data Model:1||Count data model:1||Creative placement:1||Crossculture:1||Cryptocurrency:1||Customer Contact Employee:1||Customer experience:1||Customer participation:1||Customer value creation:1||Customer wellbeing:1||Customercompany identification:1||Customersuppler relationship:1||Discomfort:1||Distribution:1||Distribution Industry:1||Distribution Industry Sales:1||Donation:1||Donation Participation:1||ERetailing:1||ESG:1||Economic Impact:1||Economic effect:1||Economic value:1||Electronic word of mouth:1||Ellis ABC theory:1||Ellis ABC이론:1||Emotional value:1||Entitativity:1||Entrepreneurship:1||Epidemic:1||Evaluation criteria:1||Expectancy Disconfirmation:1||ExpectationConfirmation Model:1||Experience Quality:1||Experiential motivation:1||Extended Technology Acceptance Model:1||Family Look Strategy:1||Family business succession:1||Family communication patterns:1||Fashion mobile application:1||Firm’s Value:1||Fit:1||Fixed Effect Model:1||Gap Analysis:1||Grounded Theory:1||HMR:1||Hightech Product:1||Holistic thinking:1||Home Meal Replacement:1||ICO:1||IRIO:1||Identifiability Effect:1||Industrial market:1||Innovation:1||Innovative product:1||Innovativeness:1||Inputoutput model:1||InterRegional InputOutput Model:1||Involvement:1||JDR Model:1||Job Complexity:1||Kano 모델:1||Kanomodel:1||Korea:1||LDA:1||Longterm Orientation:1||Longterm Relationship:1||LowMiddle Priced Wines:1||Loyalty intention:1||Luxury consumption value:1||MERS:1||Marketing distribution:1||Marketing investment:1||Millennial Generation:1||Millennial cohorts:1||Mixed methods:1||Mobile Application:1||Mobile Augmented Reality (MAR):1||Mobile Commerce:1||Mobile Social Commerce:1||Mobile banking:1||Mobile commerce:1||Motivation:1||Multidimensional trust:1||Mutual Growth of Large and Small Business:1||National comparison:1||Need For Cognition:1||Need For Touch:1||Negative corporate issues:1||Netflix:1||OTT service characteristics:1||OTT 서비스 특성:1||Offline Distribution Channel:1||Onset placement:1||Opinion leadership:1||Opportunism:1||Optimism:1||Overseas direct purchase shopping:1||PJ fit:1||Parentadolescent interaction:1||Parental response strategies:1||Perceived Playfulness:1||Perceived Usefulness:1||Perceived Value:1||Perceived price fairness:1||Perceived training effectiveness:1||Perceived waiting time:1||PersonJob Fit:1||Personal Innovativeness:1||Personal Value:1||Physical distribution:1||Positive labeling:1||Private brand attitude:1||Product Complexity:1||Product Innovativeness:1||Product Recall:1||Promotion:1||Prosocial behavior:1||Psychological ownership:1||

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