ScholarWorks@Hanyang University: Lee, Seun gae

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Lee, Seun gae (이승애)

COLLEGE OF PERFORMING ARTS AND SPORT (서울 스포츠매니지먼트전공)

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Tel 02-2220-2701
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关键词：SCP模式:1||体育产业市场:1||Advertising:1||Athlete endorsement effects:1||Attribute agendasetting theory:1||Autonomous motivation:1||Background of Chinese esports development:1||Biased elaboration:1||CauseRelated Marketing:1||Chinese esports:1||Construal Level Theory:1||Experiential Learning Theory:1||Heuristic cues:1||History of esports in China:1||Intrinsic and extrinsic goalframing:1||Key Words: SCP Model:1||Local Franchise:1||Market Development:1||Matchup hypothesis model:1||Message Type:1||Message persuasiveness:1||Message strategy:1||Selfconstrual:1||Selfreferencing:1||Shanghai Area:1||Social Networking Sites (SNS):1||Sports Industry Market:1||Sustainable Development:1||Temporal orientation of selfreferencing:1||The extended matchup hypothesis model:1||Visual Presentation:1||content analysis:1||crisis:1||cultural differences:1||esports:1||esports Policies:1||esports values:1||e스포츠:1||e스포츠 정책 e스포츠 가치관:1||infographics:1||longterm orientation:1||message dissemination:1||message framing:1||online bandwagon effects:1||online community:1||online news comments:1||online newscast:1||perceived public opinion:1||quantitative and qualitative cues:1||regulatory focus theory:1||risk perception:1||selfdefensive process:1||selfreferencing:1||temporal framing:1||경험학습이론:1||중국 e스포츠 발전 요인:1||중국 e스포츠 발전사:1||중국 e스포츠의 성장 과정:1||지역연고제:1||可持续发展:1||上海地区:1||市场开发:1||

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222, Wangsimni-ro, Seongdong-gu, Seoul, 04763, Korea+82-2-2220-1366

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