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Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김여정 | - |
| dc.date.available | 2020-07-10T07:23:21Z | - |
| dc.date.created | 2020-07-08 | - |
| dc.date.issued | 2015-02-01 | - |
| dc.identifier.issn | 1049-6491 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/10397 | - |
| dc.language | 영어 | - |
| dc.language.iso | en | - |
| dc.publisher | Routledge | - |
| dc.title | Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 김여정 | - |
| dc.identifier.bibliographicCitation | Journal of Promotion Management, v.22, no.1, pp.49 - 70 | - |
| dc.relation.isPartOf | Journal of Promotion Management | - |
| dc.citation.title | Journal of Promotion Management | - |
| dc.citation.volume | 22 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 49 | - |
| dc.citation.endPage | 70 | - |
| dc.type.rims | ART | - |
| dc.description.journalClass | 1 | - |
| dc.description.journalRegisteredClass | scopus | - |
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Related Researcher
- Kim, Yeo Jung
- Advertising & Public Relations (Advertising & Public Relations)