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Make Me Think or Tell Me a Story: The Effect of Category Interest, Need For Cognition, and Transportation Tendency in Social Media Advertising
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 윤나라 | - |
| dc.date.available | 2020-07-10T02:38:36Z | - |
| dc.date.created | 2020-07-08 | - |
| dc.date.issued | 2019-10-18 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/1041 | - |
| dc.language | 영어 | - |
| dc.language.iso | en | - |
| dc.publisher | Association for Consumer Research | - |
| dc.title | Make Me Think or Tell Me a Story: The Effect of Category Interest, Need For Cognition, and Transportation Tendency in Social Media Advertising | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 윤나라 | - |
| dc.identifier.bibliographicCitation | Advances in Consumer Research, v.47, no.1, pp.1 - 1 | - |
| dc.relation.isPartOf | Advances in Consumer Research | - |
| dc.citation.title | Advances in Consumer Research | - |
| dc.citation.volume | 47 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 1 | - |
| dc.citation.endPage | 1 | - |
| dc.type.rims | ART | - |
| dc.description.journalClass | 1 | - |
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- Youn, Na ra
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