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Results 1-1 of 1 (Search time: 0.002 seconds).
The Antecedents and Consequences of Real-time Marketing
Jeong, Joo Hoon;
Lee, Hobae
Article
Issue Date
2008
Citation
아시아마케팅저널, v.2, no.2, pp.11 - 19
Publisher
한국마케팅학회
1
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Subject
flexibility of organizational str...
1
information technology availability
1
market-related speed
1
real-time marketing
1
real-time responsive product arch...
1
SBU performance
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