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새로운 소비자욕구모델: 4 X 4 매트릭스모델
전인수; 김은하
Article
Issue Date
2009
Citation
연세경영연구, v.46, no.2, pp.173 - 193
Publisher
연세대학교 경영연구소
1
Discover
Subject
4 X 4 matrix model
1
4 X 4 매트릭스
1
generic needs
1
myopia of consumer packaged goods
1
본원적 욕구
1
소비과정상의 욕구
1
Date Issued
2009
1
Language
Korean
1
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