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도덕적 정체성이 브랜드 태도에 미치는 영향: 자부심의 매개역할을 중심으로
정의홍;
이호배
Article
Issue Date
2016
Citation
경영학연구, v.45, no.4, pp.1119 - 1145
Publisher
한국경영학회
자기해석 유형이 브랜드 태도에 미치는 영향 - 브랜드 캐릭터의 이미지적합성, 선호도, 그리고 친숙성의 매개 효과를 중심으로 -
강정윤; 이철성;
이호배
Article
Issue Date
2016
Citation
연세경영연구, v.53, no.2, pp.271 - 302
Publisher
연세대학교 경영연구소
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