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Results 1-1 of 1 (Search time: 0.005 seconds).
Together or alone on the prosocial path amidst the COVID-19 pandemic: the partitioning effect in experiential consumption
Cho, Yoon-Na
; Kim, Ha Eun;
Youn, Nara
Article
Issue Date
2022
Citation
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, v.16, no.1, pp 64 - 81
Publisher
EMERALD GROUP PUBLISHING LTD
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Coping strategy
1
CULTURE
1
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Online experiential consumption
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PEOPLE
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