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Consumers' evaluation of ethical luxury advertisements: the roles of ethical consumer guilt and self-construal
Shin, Hanna; Li, Yan;
Youn, Nara
Article
Issue Date
2024
Citation
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
Publisher
EMERALD GROUP PUBLISHING LTD
1
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BEHAVIORS
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EMPATHY
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Empathy
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Ethical
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INTENTIONS
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Luxury
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POWER
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Self-construal
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Date Issued
2024
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