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단일 감정 기부 광고와 혼합 감정 기부 광고의 효과에 대한 변증법적 사고의 조절 역할: 텍스트마이닝과 실험연구
황은진;
안형준
;
윤나라
Article
Issue Date
2018
Citation
소비자학연구, v.29, no.4, pp.187 - 214
Publisher
한국소비자학회
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Korean
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