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기업 및 대회의 개성과 기업의 대회 스폰서십에 관한 연구
이학식; 임지훈
Article
Issue Date
2004
Citation
광고연구, no.64, pp.191 - 216
Publisher
한국방송광고공사
브랜드 카리스마, 형성요인, 그리고 효과 : 상징적/기능적관여도의 조정적 작용
이학식; 임지훈
Article
Issue Date
2004
Citation
마케팅연구, v.19, no.3, pp.137 - 178
Publisher
한국마케팅학회
1
Discover
Author
Lee, Hak sik
2
Subject
brand charisma
1
consumer-brand relationship.
1
sponsorship
1
sport marketing.
1
브랜드 개성
1
스포츠 마케팅.
1
스폰서십
1
Journal
광고연구
1
마케팅연구
1
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