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인터넷 쇼핑에서 인터넷 자기효능감의 역할
이호배
; 권남경
Article
Issue Date
2006
Citation
아시아마케팅저널, v.8, no.2, pp.27 - 62
Publisher
한국마케팅학회
광고에서 문화적 포지셔닝 전략이 소비자 태도형성에 미치는 효과
전선규
Article
Issue Date
2006
Citation
아시아마케팅저널, v.7, no.4, pp.79 - 101
Publisher
한국마케팅학회
반복구매상황에서 기대-불일치 패러다임에 관한 연구: 예상자신감의 조정적 역할
이학식; 임지훈; 백형조
Article
Issue Date
2003
Citation
소비자학연구, v.14, no.2, pp.85 - 114
Publisher
한국소비자학회
온라인 멤버쉽이 몰입과 일체감의 매개를 통해서 고객 애호도에 미치는 영향
이호배
; 장주영
Article
Issue Date
2002
Citation
경영학연구, v.31, no.3, pp.787 - 815
Publisher
한국경영학회
소비트렌드의 범주화가 소비자의 태도 및 구매의도에 미치는 영향
전인수; 윤은진
Article
Issue Date
2007
Citation
아시아마케팅저널, v.8, no.4, pp.79 - 106
Publisher
한국마케팅학회
1
Discover
Author
Lee, Ho bae
2
Lee, Hak sik
1
Jeon, In soo
1
전선규
1
Subject
School of Business Administration
2
advertising effects
1
Affective commitment
1
anticipation confidence
1
categorization
1
Continuance commitment
1
cultural positioning
1
Customer loyalty
1
Department of Business Adminstration
1
Dept. of Business Administration
1
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