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캐릭터 노스탤지어가 구매의도에 미치는 영향: 자부심의 매개효과와 외로움의 조절효과를 중심으로
이준영;
이호배
Article
Issue Date
2018
Citation
상품학연구, v.36, no.3, pp.67 - 80
Publisher
한국상품학회
1
Discover
Author
Lee, Ho bae
1
Subject
authentic pride
1
character nostalgia
1
purchase intention
1
구매의도
1
매개효과
1
자부심
1
조절효과
1
캐릭터 노스탤지어
1
Date Issued
2018
1
Language
Korean
1
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