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Results 1-1 of 1 (Search time: 0.005 seconds).
How people utilise tweets on movie selection? The reverse effects of e-WoM valence on movie sales
Kang, Hyunjeong
; Chai, Sangmi; Kim, Hyong Uk
Article
Issue Date
2017
Citation
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.15, no.5, pp.537 - 553
Publisher
INDERSCIENCE ENTERPRISES LTD
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analytics
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big data
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DYNAMICS
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EXTREMITY
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mobile communications
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ONLINE CONSUMER REVIEWS
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sentiment
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Twitter
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English
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International Journal of Mobile C...
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