자율주행자동차 4-5단계의 수용의도에 미치는 영향요인에 관한 연구A Study on the Influencing Factors on the Acceptance Intention of Autonomous Vehicles Level 4-5
- Other Titles
- A Study on the Influencing Factors on the Acceptance Intention of Autonomous Vehicles Level 4-5
- Authors
- 박민희; 권만우; 김치용; 나건
- Issue Date
- 2020
- Publisher
- 한국멀티미디어학회
- Keywords
- Autonomous Vehicles; Autonomous Vehicles Level 4-5; Acceptance Intention; Technology Acceptance Model(TAM); Structural Equation Modeling(SEM)
- Citation
- 멀티미디어학회논문지, v.23, no.9, pp.1219 - 1228
- Journal Title
- 멀티미디어학회논문지
- Volume
- 23
- Number
- 9
- Start Page
- 1219
- End Page
- 1228
- URI
- https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/12034
- ISSN
- 1229-7771
- Abstract
- In this study, the factors affecting the acceptance intention for level 4-5 of autonomous vehicles were investigated by applying TAM(Technology Acceptance Model). To this end, 332 ordinary persons interested in autonomous vehicle and experienced in driving car were analyzed by using SEM(Structural Equation Modeling). The results showed that self-efficacy and personal innovation had a positive effect on perceived usefulness. On the other hand personal innovation has been shown to have a negative effect on perceived usefulness. Perceived ease of use has a positive effect on perceived usefulness, perceived ease of use and perceived usefulness has a positive effect on acceptance intention. Safety and Privacy has been shown to have a positive effect on trust, trust has a positive effect on acceptance intention.
Lastly, autonomous vehicles have a higher impact on their 20s and 30s. The result of this study is expected to be a very useful basic research for the development of target autonomous vehicles, the selection of targets, the direction of corporate marketing strategies, and the preparation of government policies.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - International Desing for Advanced Studies > Design Management > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.