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Results 1-1 of 1 (Search time: 0.012 seconds).
The ability of ratings and choice conjoint to predict market shares - A Monte Carlo simulation
Chakraborty, G; Ball, D; Gaeth, GJ; Jun, S
Article
Issue Date
2002
Citation
JOURNAL OF BUSINESS RESEARCH, v.55, no.3, pp.237 - 249
Publisher
ELSEVIER SCIENCE INC
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전선규
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CONSUMER CHOICE
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market share
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Monte Carlo simulation
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2002
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