현장 제조 방식의 맞춤형 립스틱 컬러 연구 - 국내 화장품 브랜드를 중심으로

Abstract

As the era of the 4th Industrial Revolution comes, besides the uniform color of cosmetics, which is a means of expressing individuality and beauty, the trend is changing as the need for customized products optimized for me. The purpose of this study is to analyze the customized lipstick service and color composition of domestic brands which are in service on site in order to analyze the phenomenon for the enhancement of customized service. We visited the store directly and experienced the service. We also studied color by colorimetry through the colorimeter. Personal lipstick service In the process of personal lipstick diagnosis process, personal color system is applied to match the color of the person's first color is used. To manufacture the product, you can choose from among 240 color types that correspond to your own personal color type, and consist of 120 glossy and 120 matte formulations. Each formulation is based on 8 product colors and 4 blending colors, and the color range is expanded by mixing between these colors. For color configurations, Glossy Lipstick extends the range of color expressions with a combination of the eight basic colors of 2 Reds, Orange, 2 Pinks, Purple, Beige and Brown and 4 blending colors of White, Yellow, Blue and Wine. Matte lipstick consists of 8 basic colors of 3 reds, orange, pink, purple, beige and brown, and 4 blending colors of white, black, yellow and magenta. Customized lipstick services with expanded color groups with a mix of basic 8 colors and 4 blending colors are for on-site manufacturing efficiency. Through this research, I hope that it will help expand the 'customized lipstick' service to meet the needs of 'personalization' and 'customized' that will be continuously expanded in the era of the 4th Industrial Revolution and to establish effective measures.